WebService marketing, production, and consumption take place altogether; 3. The services cannot be preserved or stored. It is not possible to generate anticipating demand; 4. Service protection cannot be made through patents; 5. Services are completely linked to service providers; 6. Services are inconsistent, cannot be standardized;

Marketing Mix of 4P’S for Competitive Advantage - IOSR Journals

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Marketing and Value Creation - Philip Kotler, 2024 - SAGE Journals

WebService Management and Marketing. Managing the Moments of Truth in Service Competition. New York: Lexington Books. Google Scholar ——. 1994. “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing.” Management Decision 32 (2): 4–20. Article Google Scholar Gummesson, Evert. 1981. “Marketing Cost Concept in … Web1 Apr 1985 · This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the … Web1 Jan 1989 · The au- thors have published several articles in Business Horizons. III I 13 The marketing of services requires, even more than does product marketing, a pos- itive image for the service to transform it from a commodity to a product. M uch like product market- ing, the effective marketing of a service requires the de- velopment of a desirable ... nintendo switch console features